Oakley Community Day: Oakley Community Day: Co-Branded Identity & Live T-Shirt Press

Logo lockup and artwork printed live onto t-shirts at the event.

Brand identity
Events and activations

Subject to final confirmation of Oakley past-tense wording.

Skaters and community members at Oakley Community Day with The Coping

The result

Views across affiliated social channels: 73k+
Featured on Oakley global TikTok: Global
Live screen-printed tees and sessions for the community: 100% Free

The brief

Global sports brand Oakley partnered with The Coping to show up authentically at a grassroots skate and wellbeing festival—not with a corporate booth, but with a co-created visual lockup and a live screen-printing experience people could take home.

A logo on a sponsor banner is easy to ignore. A t-shirt you screen-printed yourself at a skate jam stays in your wardrobe for years.

For Oakley Community Day, we built a dedicated co-branded lockup (TCF × OCD) and turned the identity into a live workshop—putting ink, squeegees, and fresh artwork directly into the hands of the crowd.

What we did

01 Designed the custom TCF × OCD logo lockup and limited-edition event artwork uniting Oakley’s heritage with Salford skate culture.
02 Set up a live screen-printing workshop at the event where attendees pulled their own prints onto t-shirts alongside local artists.
03 Paired the creative activation with free skate jams, beginner lessons, and open conversations around mental health.
04 Captured documentary photography and short-form video shared on Oakley’s global TikTok channel.

Project gallery

Skater in action during Oakley Community Day jam — High-energy skate jam framed by the co-branded TCF × OCD visual identity.

Crowd watching skate jam at Oakley Community Day — Hundreds of local skaters, families, and supporters packing the coping.

Community members printing and hanging out at the festival — Live artwork printed onto t-shirts right next to the ramp.

Smiles and connection at Oakley Community Day — Side by side with the community, not talking at it.

“When a global brand trusts grassroots organisers to lead the creative and the room, people feel the difference immediately.”

— The Coping CIC , Event & Creative Team [Wording subject to Oakley past-tense sign-off]

Next project: Move a Mile: Stockport

[3,000+] signed up to skate, ride, walk, and create along a one-mile civic trail.

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